Snafu Conference
Modern work runs on influence.
March 5, 2026 in Oakland, California.
what is snafu?
A more human approach to influence and persuasion
SNAFU is a World War II acronym: Situation Normal: All Fucked Up.
We’re all operating under pressure and ambiguity. Amidst this constant change, the ability to influence decisions and self-advocate has become essential.
Snafu Conference is an immersive experience where we practice non-sales selling — how to speak up, navigate uncertainty, and sell yourself without selling out.
What we teach
How to sell yourself without selling out
Snafu Conference isn’t a sales conference. It’s a summit for founders and executives who need to influence decisions, advocate for their ideas, and sell themselves.
Snafu brings together successful entrepreneurs, venture capitalists, and tech executives to teach and practice the craft of persuasion — the kind that is relational, human, and actually works.
At the summit, you can expect candid talks and workshops on how to tell your story, navigate politics at work, and build momentum in our rapidly changing world.
Companies In Attendance
This Isn’t A Summit about Selling
Why Snafu Conference?
Your ideas matter — but they only succeed when people buy in.
The Snafu Conference teaches founders and executives how to sell themselves without selling out.
You’ll leave with tools to connect, tell your story, and make clear, confident asks.
Our 2026 Speakers
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Jeff Jaworski
Coach to Sales & Revenue Leaders
Ex-Google Sales Executive
Jeffrey Jaworski is a coach, consultant, and former sales leader who brings two decades of experience in sales performance, leadership development, and organizational enablement. As Global Director of Enablement & Sales Coaching at Google, he designed and launched the company’s global sales coaching program for Large Customer Sales and Go-to-Market teams, earning multiple Brandon Hall Gold Awards for excellence in coaching, skill development, and sales onboarding.Throughout his career, Jeff has focused on translating complex systems and methodologies into actionable strategies that help individuals and teams grow. He is passionate about bridging the divide between coaching and sales, demonstrating how each field can learn from the other to drive better outcomes for people and organizations alike.
In 2023, Jeff founded The Shift, a coaching and consulting firm dedicated to helping leaders and teams perform at their best without defaulting to pressure, burnout, or performative hustle. His approach emphasizes clarity, purpose, and sustainable growth, rather than short-term metrics or transactional behaviors.
Beyond his work with organizations, Jeff is deeply invested in helping leaders develop the human skills necessary to thrive in high-stakes, high-pressure environments. Through coaching, training, and speaking, he empowers individuals to make better decisions, elevate team performance, and cultivate leadership practices grounded in empathy, insight, and accountability.
Coaching Meets Sales: Unlocking Human Potential
At Snafu Conference 2026, Jeff Jaworski will join Marie Szuts in a fireside-style conversation exploring the intersection of coaching and sales. Drawing on decades of experience building Google’s global sales coaching program and leading teams to peak performance, Jeff will highlight how coaching principles can enhance sales execution—and how sales realities can sharpen coaching practices.
This session will reveal how empathy, guidance, and connection fuel both individual and team performance. Attendees will leave with practical strategies for coaching others, improving influence, and applying human-centered principles to leadership and sales alike.
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Marie Szuts
Executive Coach & Consultant
Former VP of People, FigmaMarie Szuts is a leadership coach and culture strategist with a passion for helping organizations and people thrive. Trained as a medieval historian at Yale University, she developed the ability to see patterns across complex systems, a skill that informed her early work in storytelling and community-building through food journalism, leading publications on Italian cuisine and global spicy foods.
In 2019, Marie became Head of People at Figma, where she led talent initiatives during a period of rapid growth. She built mentorship programs, structured career pathways, and implemented bias-minimizing hiring practices that supported both retention and inclusion, helping Figma scale while maintaining a strong culture.
Today, Marie runs her own coaching and consulting practice and serves as a founding partner at Vibrancy. She works with mission-driven teams—from Stanford researchers to Series A startups—on creating equitable, scalable talent ecosystems. Her approach blends storytelling, practical frameworks, and human-centered strategies to develop leaders and empower teams.
Across coaching and consulting, Marie is committed to unlocking human potential, helping people see patterns, think creatively, and implement systems that drive sustainable growth for both individuals and organizations.
Coaching Meets Sales: Unlocking Human Potential
Marie will join Jeff, a Google sales veteran turned coach, in a fireside-style conversation exploring the overlap between coaching and sales. Marie brings her experience scaling talent systems and building inclusive, high-growth teams, while Jeff shares insights from leading sales at Google and his approach to coaching others for peak performance. Together, they’ll uncover how the principles of coaching and sales intersect to drive both individual and team success.
This session will highlight how empathy, guidance, and human connection fuel performance — whether developing talent, leading teams, or closing deals. Attendees will walk away with practical strategies for coaching others, improving influence, and applying human-centered principles to both sales and leadership.
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Eric Bahn
Co-Founder & General Partner,
Hustle FundEric Bahn is a venture capitalist who leads with empathy and plays to win. At Hustle Fund, he invests in “hilariously early” startups, helping ambitious founders turn hustle into traction. Before becoming an investor, Eric built and led products as a founder, including Beat The GMAT and Read Your Story, which was later acquired by JibJab. That hands-on experience gives him a deep understanding of the challenges early-stage founders face and the strategies that actually work.
Eric’s approach combines heart with strategy and generosity with precision. He believes that kindness and competitiveness are not mutually exclusive but a powerful combination for achieving results. From recruiting his first LP—a dentist who believed in his vision—to managing his venture fund, Eric has honed a repeatable, disciplined approach to building relationships, pitching ideas, and guiding startups toward success.
Beyond investing, Eric is deeply committed to making venture capital approachable, human, and enjoyable. He is known for his founder-first mindset, quick thinking, and ability to simplify complex challenges. He balances rigor with humor, ensuring that working with him is both high-performing and human-centered.
Outside of the VC world, Eric relishes the simple joys of life: Costco rotisserie chicken, road trips in minivans, and the satisfaction of helping founders grow without compromising their values. His story proves that business success and personal authenticity can go hand in hand.
Selling as a VC: Systems, Stories, and LP Relationships
Eric will pull back the curtain on fundraising as a sales discipline. In this workshop, he’ll show the tactical processes he uses to raise capital from LPs, recruit team members, and convince startups to partner with Hustle Fund—all while keeping relationships human and high-performing. Eric will share real stories, including how he recruited his first LP, the dentist who helped kick off Fund One.
Attendees will gain a rare look at venture capital as sales in practice, learning actionable techniques for pitching, relationship-building, and consistent follow-ups. This session is perfect for anyone who wants to understand the mechanics of selling without compromising integrity or connection.
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David Shackelford
Head of Product, Enterprise and Platform, Asana
David Shackelford is a product leader, lifelong learner, and unapologetic nerd who thrives on solving complex customer, business, and organizational problems. At Asana, he leads Enterprise & Platform, serving the company’s largest global customers and building the systems that let teams automate work, integrate tools, and securely extend the product. His work has touched everything from reporting and executive portfolio management to AI, payments, permissions, and privacy – the infrastructure that transforms collaboration into flow. With roots that blend engineering instincts and product strategy, David approaches challenges with systems-level curiosity and a love of practical problem-solving.
Before Asana, David helped shape product at Okta and PagerDuty, leading automation, developer extensibility, and, ultimately, PagerDuty’s second major product line on the path from early growth to IPO. Earlier in his career, he built foundational product capabilities at Education Elements, and before that, taught math through Teach For America — an experience that forged his belief that influence is earned through clarity, empathy, and trust, not authority. Across every role, he has been consistently drawn to complex environments where technology, people, and incentives collide — and where great ideas only matter if you can bring others with you.
Everything is Selling: Lessons from Product Development
For many builders, "sales" feels like a dirty word—a realm of loud personalities and pushy tactics. But after 14 years leading product teams at PagerDuty, Okta, and Asana, David Shackelford realized something surprising: the best salespeople don't fit that stereotype at all. In fact, they rely on the exact same skills that make a great product manager.
In this candid talk, David shares stories from the trenches of enterprise tech to reveal why "everything is selling." You'll learn how to apply your existing product toolkit - relentless curiosity, empathetic storytelling, and rigorous follow-through - to win over stakeholders and drive impact.
Whether you're trying to fund a new initiative, align cross-functional teams, or pitch a customer, you'll walk away knowing how to win the room.
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Dan Cavenaugh
Market Maker,
AccentureDan Cavenaugh spent over 33 years at Accenture, leading sales for the company's largest global client group and building billion-dollar partnerships across the tech industry. Throughout his career, he learned that the best business outcomes don't come from pressure or polish—they come from trust, curiosity, and genuine human connection. Known for his strategic insight and ability to align stakeholders, Dan shaped long-term relationships that delivered results for clients and the company alike. He brings deep expertise in frameworks like the Trust Equation, Response Modes, Social Styles, and Contact Planning methodology that have proven successful across 14 countries, 25 states, and virtually every industry.
Selling in the Age of AI: Selling With Purpose and Authenticity
Join the Cavenaugh family — two generations of sales professionals — as they demystify the sales process. Dan Cavenaugh, who spent 33 years at Accenture leading sales for their largest global client group and building billion-dollar partnerships, discovered that the best business outcomes come from trust, curiosity, and genuine human connection—not pressure or polish. Jen Cavenaugh, with her MBA from University of Chicago and executive experience at Accenture and Clorox, transitioned from corporate leadership and serving as mayor of Piedmont, CA to founding her own coaching and consulting practice, making her uniquely qualified to guide fellow reluctant entrepreneurs. Their son Jackson, a UC Berkeley graduate and Account Executive at a $50B technology provider, brings cutting-edge perspectives on leveraging AI tools effectively in today's saturated market.
In this interactive session, these three will demonstrate how proven trust-building principles, modern AI-powered tools, and authentic implementation strategies combine to create a sales approach that aligns with your values while actually generating results.
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Jen Cavenaugh
Cavenaugh Coaching & Consulting
Former Mayor of Piedmont, CAJen Cavenaugh holds an MBA from the University of Chicago and brings a unique blend of corporate leadership and entrepreneurial experience. As a former executive at Accenture and Clorox, and former mayor of Piedmont, CA, she now runs Cavenaugh Coaching & Consulting, where she provides executive coaching, strategic planning, and retreat design and facilitation. Jen bridges the gap between theory and practice, offering real-world insights on how to translate expertise into consulting services, overcome sales resistance, and build a sustainable practice using relationship-based approaches that feel authentic to reluctant salespeople.
Selling in the Age of AI: Selling With Purpose and Authenticity
Join the Cavenaugh family — two generations of sales professionals — as they demystify the sales process. Dan Cavenaugh, who spent 33 years at Accenture leading sales for their largest global client group and building billion-dollar partnerships, discovered that the best business outcomes come from trust, curiosity, and genuine human connection—not pressure or polish. Jen Cavenaugh, with her MBA from University of Chicago and executive experience at Accenture and Clorox, transitioned from corporate leadership and serving as mayor of Piedmont, CA to founding her own coaching and consulting practice, making her uniquely qualified to guide fellow reluctant entrepreneurs. Their son Jackson, a UC Berkeley graduate and Account Executive at a $50B technology provider, brings cutting-edge perspectives on leveraging AI tools effectively in today's saturated market.
In this interactive session, these three will demonstrate how proven trust-building principles, modern AI-powered tools, and authentic implementation strategies combine to create a sales approach that aligns with your values while actually generating results.
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Jackson Cavenaugh
Account Executive,
$50 Billion Tech CompanyJackson Cavenaugh is a UC Berkeley graduate and Account Executive at a $50B technology provider, representing the next generation of sales professionals navigating the AI-transformed landscape. He brings fresh perspectives on modern prospecting techniques, demonstrating how to use AI tools effectively for research and messaging without contributing to inbox fatigue. Jackson specializes in building and nurturing professional networks that compound over time, offering practical strategies for cutting through the noise in today's saturated market while maintaining authentic connections.
Selling in the Age of AI: Selling With Purpose and Authenticity
Join the Cavenaugh family — two generations of sales professionals — as they demystify the sales process. Dan Cavenaugh, who spent 33 years at Accenture leading sales for their largest global client group and building billion-dollar partnerships, discovered that the best business outcomes come from trust, curiosity, and genuine human connection—not pressure or polish. Jen Cavenaugh, with her MBA from University of Chicago and executive experience at Accenture and Clorox, transitioned from corporate leadership and serving as mayor of Piedmont, CA to founding her own coaching and consulting practice, making her uniquely qualified to guide fellow reluctant entrepreneurs. Their son Jackson, a UC Berkeley graduate and Account Executive at a $50B technology provider, brings cutting-edge perspectives on leveraging AI tools effectively in today's saturated market.
In this interactive session, these three will demonstrate how proven trust-building principles, modern AI-powered tools, and authentic implementation strategies combine to create a sales approach that aligns with your values while actually generating results.
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Ha Nguyen
Founder, NextStep Advisory
Former Chief Experience Officer, Swimply
Ha Nguyen is a product and operations leader with extensive experience helping startups grow efficiently and sustainably. Her work spans scaling teams, designing operational frameworks, and optimizing processes to support rapid organizational growth.Beyond operations, Ha focuses on the power of community as a business tool. She demonstrates how structured networks, shared values, and genuine engagement can drive recruitment, collaboration, and influence—creating opportunities without relying on traditional sales approaches.
Ha has applied these principles across multiple early-stage companies, building communities that serve both operational and strategic goals. She emphasizes trust, shared purpose, and intentional engagement as the foundations of community-driven success.
Through consulting, advising, and hands-on execution, Ha empowers organizations to leverage networks and human connections to scale sustainably. Her approach shows that influence and business impact can grow organically when communities are thoughtfully designed and nurtured.
Is AI Coming For My Job?
As AI reshapes how work gets done, many professionals find themselves asking a familiar question: Is AI coming for my job? Ha Nguyen offers a reframing: What skills make me durable no matter what happens next?
Rather than speculating about which roles will grow or disappear, this session focuses on the set of capabilities that continue to matter across technological cycles, organizational churn, and market volatility.
Drawing on her experience as a founder, advisor, and community builder, Ha introduces a personal “durability flywheel” — a set of reinforcing skills and behaviors that increase one’s agency, adaptability, and relevance in uncertain environments.
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Komal Ahmad
Founder & CEO, Copia
Forbes 30 Under 30Komal Ahmad is an entrepreneur and social innovator committed to solving the world’s “dumbest problems,” starting with hunger and food waste. She founded Copia, a for-profit technology company, after discovering that hunger isn’t a scarcity problem—it’s a logistics problem. Using proprietary algorithms and a turn-key logistics solution, Copia efficiently connects surplus food from businesses, events, and commercial kitchens to nonprofits, dramatically reducing waste and feeding millions across North America.
Under her leadership, Copia has diverted over 12 million pounds of food from landfills, provided over 7 million meals to those in need, and generated over $30 million in combined savings for donors and recipients. The platform has been hailed as the “Match.com for Excess Food” for its innovative approach to real-time supply-demand matching.
Komal’s work has earned widespread recognition. She is a two-time Forbes 30 Under 30 honoree, named one of the most powerful women in the world by Entrepreneur Magazine, listed among the most creative people in business by Fast Company, and recently received the Nelson Mandela Humanitarian Award. Prior to Copia, she founded the nonprofit Feeding Forward (formerly BareAbundance), providing nutritious meals and food education in underserved communities.
Beyond her work in food innovation, Komal has held strategic roles at Google, where she advised over 2,000 businesses and optimized product performance, demonstrating her ability to combine operational expertise with social impact. Across ventures, she leverages technology, strategy, and creative problem-solving to turn ambitious ideas into scalable, high-impact solutions.
Navigating Uncertainty: A Founders’ Fishbowl
Komal Ahmad will join a fishbowl conversation with Patrick Thompson and Niels Hoven exploring how founders tackle uncertainty and drive impact in fast-moving industries. This interactive session features three founders sharing lessons, rotating perspectives, and offering real-world insights, while a fourth “open seat” invites attendees to join the discussion, ask questions, and contribute ideas.
The conversation highlights strategies for building resilient operations, scaling innovative solutions, and leveraging technology to create meaningful impact. Attendees will walk away with actionable approaches to problem-solving, decision-making under uncertainty, and applying creative frameworks to drive both business and social change.
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Niels Hoven
Founder,
Mentava ReadingNiels Hoven is an educator and entrepreneur who challenges conventional approaches to learning. As Founder and CEO of Mentava, he creates software that teaches reading to children and adults, combining bold experimentation with evidence-based pedagogy. His work rethinks what it means to learn, pushing beyond traditional methods while maintaining measurable results.
Unafraid to go against the grain, Niels openly shares his process, successes, and missteps online. He experiments publicly, engaging with audiences who may not always agree with his methods, and learns from both praise and critique. This transparency has helped him build a following and influence around new ways of thinking about education.
Beyond his focus on learning, Niels explores how personal narrative and authenticity in digital spaces can create impact. He examines how telling one’s story online—while navigating criticism and public visibility—can shape influence, foster community, and drive meaningful engagement.
Through Mentava, public storytelling, and ongoing experimentation, Niels demonstrates that innovation thrives at the intersection of curiosity, courage, and authenticity. He encourages others to embrace bold ideas, challenge assumptions, and communicate openly, even when the path forward is unconventional.
Navigating Uncertainty: A Founders' Fishbowl
Niels Hoven will join Komal Ahmad and Patrick Thompson in a fishbowl conversation exploring how founders navigate uncertainty, innovation, and impact in rapidly evolving industries. The interactive format allows attendees to observe, ask questions, and even join the discussion in a fourth “open seat,” gaining direct access to founder insights and experiences.
The session will highlight practical strategies for experimentation, resilience, and influence. Niels shares his approach to challenging conventions in education, engaging audiences publicly, and using authenticity online to foster communities. Participants will leave with actionable insights for leading through uncertainty, embracing bold ideas, and turning experimentation into meaningful outcomes.
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Patrick Thompson
Founder & CEO
Clarify.aiPatrick Thompson is a technology entrepreneur and investor focused on solving complex business problems with AI and intelligent software. As the co-founder and CEO of Clarify.ai, he is building the next-generation CRM platform that empowers teams to manage customer relationships, data, and workflows with clarity and efficiency. His hands-on approach to product, growth, and operations ensures Clarify is not just a tool, but a strategic partner for businesses navigating fast-moving markets.
Before Clarify, Patrick co-founded Iteratively, a data operations platform acquired by Amplitude, and ran growth at Atlassian, where he scaled products and teams in high-growth environments. His experience spans both technical execution and strategic leadership, giving him a unique perspective on building tools that drive real business outcomes.
In addition to building companies, Patrick is an active investor, supporting startups at the intersection of AI, analytics, and workflow productivity. His insights on navigating uncertainty, scaling operations, and using technology to amplify human decision-making have made him a sought-after voice in the startup and tech community.
Navigating Uncertainty: A Founders’ Fishbowl
Patrick Thompson will join a fishbowl discussion with Komal Ahmad and Niels Hoven to explore how founders navigate uncertainty in fast-moving industries. The session is interactive: three founders will rotate ideas and experiences while a fourth “open seat” allows attendees to join the conversation, ask questions, and contribute perspectives in real time.
This session highlights practical lessons in decision-making, resilience, and leveraging technology to solve complex challenges. Participants will walk away with strategies for leading in ambiguity, making better operational decisions, and applying AI tools like Clarify to streamline business and growth processes.
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Max Marchione
Founder
SuperpowerMax Marchione is the co-founder of Superpower, a preventative-health company building a new kind of healthcare experience centered on biomarkers, proactive care, and personalized insights. He’s an Australian entrepreneur now based in San Francisco, and previously founded Next Chapter—a community designed to support exceptional young talent—and Ultraviolet Ventures, an early-stage investment effort focused on overlooked opportunities.
Navigating Uncertainty: A Founders’ Fishbowl
Max will join a fishbowl conversation with Patrick Thompson, Niels Hoven, and Komal Ahmad exploring how founders tackle uncertainty and drive impact in fast-moving industries. This interactive session features three founders sharing lessons, rotating perspectives, and offering real-world insights, while a fourth “open seat” invites attendees to join the discussion, ask questions, and contribute ideas.
The conversation highlights strategies for building resilient operations, scaling innovative solutions, and leveraging technology to create meaningful impact. Attendees will walk away with actionable approaches to problem-solving, decision-making under uncertainty, and applying creative frameworks to drive both business and social change.
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Gagan Biyani
Co-founder & CEO, Maven
Co-founder, UdemyGagan Biyani is an entrepreneur, marketer, and educator with a career spanning multiple industries and high-growth ventures. He is currently the CEO and Co-Founder of Maven, a platform for cohort-based courses designed to help creators deliver interactive, community-driven learning.
Prior to Maven, Gagan founded Sprig, a food delivery service focused on healthy meals, and co-founded Udemy, the world’s largest online marketplace for teaching and learning. He also co-created the Growth Hackers Conference, bringing together top growth marketing professionals, and launched Lyft LA as Advisor and Interim Head of Demand Marketing.
Gagan’s career combines hands-on experience in startups, marketing, and product innovation with a passion for building platforms that connect people and foster learning. He has spent time exploring the world—including extended periods in Latin America, Asia, and Africa—drawing inspiration from global perspectives to inform his work.
From his early days as a mobile writer at TechCrunch to his first entrepreneurial venture running a speech and debate camp, Gagan has consistently focused on solving problems, scaling communities, and turning ideas into impact. His approach emphasizes creativity, experimentation, and practical strategies to drive growth and engagement.
Founder-Led Sales in the Age of AI
In the final main stage session of the Snafu Conference, Gagan Biyani sits down for a chat with Robin Zander to explore founder-led sales and marketing in the age of AI. Drawing on his experience with Maven, Udemy, and Sprig, Gagan will discuss how founders can generate interest, serve users, and build traction.
The session will explore marketing tactics in a rapidly changing world, including the intersection of AI and product growth.
Attendees will leave with actionable strategies for selling as a founder, marketing with impact, and staying adaptable in dynamic markets.
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Robby Peters
Co-founder & General Partner
SemperVirens Venture CapitalRobby Peters has spent over a decade building one of the most connected networks in HR, spanning companies from early-stage startups to global organizations with hundreds of thousands of employees. As Co-Founder and General Partner at SemperVirens Venture Capital, Robby invests in early-stage workforce, healthcare, and fintech companies, backing the tools that are shaping the future of work.
Before SemperVirens, Robby co-founded PeopleTech Partners, a platform connecting HR technology entrepreneurs with chief people officers and other talent leaders. He also serves as VP of Business Development at Sequoia Consulting Group, helping startups design and scale employee benefits programs that align people strategy with business objectives. Across these roles, his mission is to elevate HR from compliance and administration to the strategy table, where it can have the greatest impact.
Robby has also built a community of over 300 CHROs and people leaders from companies including Netflix, Visa, Slack, and Disney. By facilitating connections, mentoring founders, and hosting events, he creates a network where people strategy becomes actionable, measurable, and impactful. His approach emphasizes that relationships and community are not just supportive—they are central to business success.
Venture 3.0: Trust, Story, and Selling in Complex Ecosystems
Modern go-to-market is no longer about having the best product or the biggest check. In a multi-stakeholder environments, growth depends on trust.
In this session, Robby Peters and Raquel Scott of SemperVirens Venture Capital will unpack how venture capital itself is evolving – from writing checks (VC 1.0), to adding talent and operational support (VC 2.0), to what they call Venture 3.0: an ecosystem-driven model that helps founders navigate complex industries through trust, relationships, and distribution.
Through a live conversation and real examples from SemperVirens’ origin story, accelerator, and portfolio companies selling into healthcare and insurance, the session explores how influence actually works when you’re selling into systems with multiple stakeholders, long buying cycles, and entrenched incumbents.
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Raquel Scott
Principal, SemperVirens Venture Capital
Raquel Scott invests in the future of health, wealth, and work — backing early-stage founders who use technology to close resource gaps and expand access.
Raquel is a former Division I basketball player with an MBA from Columbia Business School, she combines analytical rigor with deep curiosity.. She believes the best opportunities show up just outside your comfort zone — and that durable success is built through collaboration, resilience, and clear thinking under pressure.
Venture 3.0: Trust, Story, and Selling in Complex Ecosystems
Modern go-to-market is no longer about having the best product or the biggest check. In a multi-stakeholder environments, growth depends on trust.
In this session, Robby Peters and Raquel Scott of SemperVirens Venture Capital will unpack how venture capital itself is evolving – from writing checks (VC 1.0), to adding talent and operational support (VC 2.0), to what they call Venture 3.0: an ecosystem-driven model that helps founders navigate complex industries through trust, relationships, and distribution.
Through a live conversation and real examples from SemperVirens’ origin story, accelerator, and portfolio companies selling into healthcare and insurance, the session explores how influence actually works when you’re selling into systems with multiple stakeholders, long buying cycles, and entrenched incumbents.
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Mandy Mooney
Vice President of Internal Communications, Prologis
Mandy Mooney is a communications and marketing leader with nearly two decades of experience helping companies engage and inspire their people. She currently serves as Vice President of Internal Communications at Prologis, leading a global team focused on storytelling, culture, and employee engagement at scale. Equal parts strategist and showwoman, Mandy draws on her theater background and love of music to make messages stick, transforming complex initiatives into memorable experiences.
Before Prologis, Mandy helped redefine the brand identity at Khoros and spent formative years at Gap Inc., where she learned the power of values-driven culture and the importance of mentorship and relationships. She is developing a book, Corporating, aimed at helping young professionals navigate corporate life while staying true to themselves. Known for her high-energy presentations and live performances, Mandy helps individuals and organizations embrace authenticity, find their voice, and communicate with confidence.
Authenticity at Work: Lessons from Experience
At Snafu Conference 2026, Mandy will explore how to show up authentically while driving engagement and impact, sharing insights from her career in global communications and from her upcoming book, Corporating. She’ll discuss frameworks for building culture, influencing teams, and amplifying your voice—helping professionals stand out without compromising who they are.
Through personal anecdotes, interactive discussion, and her signature theatrical flair, Mandy demonstrates how authenticity, creativity, and strategy intersect to unlock engagement and inspire action. Attendees will leave with practical tools to communicate more effectively, build stronger relationships, and start thinking about navigating their careers with confidence and purpose.
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Robin P. Zander
Founder & CEO, Zander Media
Executive Director, SnafuRobin Zander is a strategist, author, and lifelong performer whose career is defined by reinvention. From performing as an acrobat with the San Francisco Opera to studying behavior design at Stanford’s infamous Persuasive Technology Lab, Robin has spent his life exploring what moves people.
As a restaurateur, he built Robin’s Café from scratch to $1M in revenue and sold it on Craigslist. As the founder of the Responsive Conference, he built a global community of 15,000 leaders focused on the future of work. Today, Robin runs Zander Media, a narrative strategy firlm that helping brands like Boom Supersonic and Sequoia tell their story. He is the author of Responsive: What It Takes To Create a Thriving Organization, How to Do a Handstand, and writes the weekly newsletter Snafu.
Skills You’ll Learn
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Reframe Self-Promotion
“I hate selling myself.” Learn why your resistance isn’t a flaw—it’s a reaction to bad practices, and there's a better way.
“It feels manipulative.” Reframe sales as service, not pressure.
“I’m waiting to be discovered.” Take agency. No one’s coming. Learn to advocate for yourself.
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Frameworks
“I don’t know how to connect with people.” Learn how to build trust without being fake or scipted.
“I can’t explain what I do.” Use storytelling to create emotional resonance and make people care.
“I’m afraid to ask.” Practice making clear, confident asks that don’t feel pushy.
“I struggle to set boundaries.” Discover how boundaries actually build trust—and help close the right deals.
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Craft
“I take rejection personally.” Learn tools to handle “no” without shutting down.
“I don’t know when to follow up or let go.” Practice persistence with nuance and care.
“I don’t know if I’m improving.” Turn selling into a craft through iteration and reflection.
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Sales as Service
“Sales feels self-serving.” Redefine selling as helping—real sales is about serving others.
“I don’t see myself as a leader.” Learn how asking clearly and speaking up is leadership.
Oakland Museum of California
Snafu is taking place at OMCA — a stunning venue in the heart of Oakland. This venue isn’t just another hotel ballroom. It’s a museum built for gathering and connection.
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Who’s Coming
At A Glance
adaptive_audio_mic 15+ Speakers
crowdsource 7,000 readers
globe_asia 15,000 Global Community
location_city 50+ World-Class Startups
flag 5 Countries
Don’t miss Responsive Conference, our annual convening about the Future of Work! Learn more